27th Annual RESER Conference, 2017

Title: The crucial role of services in business and cities competitiveness

September 7-9, 2017, Bilbao, Spain

Organised by Business Faculty, Mondragon University

Congress Center Euskalduna, Bilbao


The challenge for service scholars in the 21st Century is to contribute to the understanding of the economics and society. The New Millennium brings a new complexity of systems, interactions, networks, technology and social issues at the core of developed and developing economies and societies and the need of rethinking the relationships between businesses, organizations and public actors.

The RESER 2017 conference aims to capture frontier thinking in service research and to set a new research agenda to make sense of the full picture of economies and society as complex networks and systems of services.